The first attempts at South Pacific passenger air transport date back to the 1950s, organized by an amphibious aircraft operated by TEAL (Tasman Empire Airways Limited), the Short Solent.

The ‘Coral Route’, then connected Auckland (New Zealand) to Papeete (Tahiti) via FIJI (Laucata Bay / Suva), SAMOA (Satapuala / Apia), the COOK Islands (Atalamai / Aitutaki), and was inaugurated on 27 December 1951

This 30-hour journey over the waters of the Pacific is anchored in the collective consciousness, the Coral Route has become a legendary experience of a mythical journey.

Quite naturally, and considering our South Pacific network, we collectively wanted to restore the memory of the first air services linking our peoples and cultures, as a tribute to the pioneers of regional aeronautics, 70 years later.

Thus, the name FLY CORALway, evocative of this aerial epic, has imposed itself on us by its simplicity and its humble nod to innovative history.

On this ‘revisited’ Coral Route, it will be up to us to offer you privileged access to new aeronautical technologies, to quality service on board and on the ground, to technical and operational reliability provided by qualified collaborators, to an unforgettable experience to meet your loved ones, discover new horizons and enrich your professional relations.

The fleet

Fleet selection is a crucial factor for the airline’s economy and several elements prevail to finalize our selection, including:

  • The type of device according to the network, ‘range’ and traffic envisaged
  • Manufacturer and engine based on regional maintenance options
  • The number of aircraft based on the network and forecast frequencies
  • The leasing vs. purchase acquisition valuation
  • The configuration based on the defined product

The business plan calls for the operation of 2 similar devices.

At this stage of the selection process, the aircraft type selected is:

Airbus A 320

Since the flight of the first A320, its firm orders exceed 15,000 in 2020, of which nearly 9,500 were delivered, making it the world’s best-selling airliner, ahead of its direct competitor, the Boeing 737


The configuration

The simultaneous study of forecast flows and frequencies concludes that seating should be between 130 and 150 to optimize the cost by seat. The proposed product will be subject to a mixed offer:

  • MARUATA class (BIZ – Polynesian word for literally ‘Softness of the celestial cloud’) will offer up to 16 seats, with a pitch increased to 37/38” to offer maximum comfort on regional flights.
  • A TO’AORA class (ECO – Polynesian word for literally‘active life in coral’) that, if it is to be classified under the concept of ‘smart fare’ (pay per use), will benefit from a pitch raised to 31/32” (average) in order to preserve a pleasant space for passengers;



Our products and services

Product and services:

  • Recent aircraft, AIRBUS technology
  • Two-class configuration with dedicated services
  • Comfort with cushioned seats and improved spacing
  • Strategic network and optimized connectivity
  • Trade and bilateral agreements to facilitate domestic and international transits
  • Selective access to shared lounges at equipped airports
  • Setting up simplified and connected distribution networks.
  • An interactive and ‘user friendly’ website
  • Offer of complementary products and services on the ground and in flight.
  • A loyalty incentive program named NATIREVA
  • Personalized communication of travel and business opportunities and offers

The ‘MARUATA class’ will offer

  • On the ground and according to the organization of each destination airport: a dedicated check-in area, an easy passage to immigration, pre-boarding, expedited delivery of luggage.
  • In-flight: a welcome drink, a full snack/meal accompanied by selected juices and spirits, the provision of an iPad with downloaded films and programs, personalized access to VABs, an internal WIFI connection, a higher baggage allowance.


The rates schedule will be simplified and understandable (Yield management).

  • A high- and low-season principle will be defined, mainly according to the school holidays of the destinations concerned.
  • The fare (excluding taxes) of a flight will be strictly proportional to the fixed flight time. The valuation of a flight will be the accumulation of reserved segments.
  • The marketing of a flight will be without restriction of stay, stop-over time or other considerations of another time.

The concept of ‘PAY per USE’ will be preferred in the ‘TO’AORA class’.

An offer of snacks and bar, as well as a duty-free range will be available on board to meet the needs of customers for a smooth ride.